About 3 years ago when I first took on the Australasian rights to Resurgence Gear I did a trip around a few North Island retailers. It was tough going at that point, a new high-end brand full of promise but completely unknown. We had just achieved the world’s highest abrasion rating which gave us a massive point of difference in a very competitive scene, but even with our record-breaking certification from two third-party testing institutions (the exact same institutions our competitors use), we knew how convoluted the industry was.
Who really has the world’s best motorcycle jeans?
There were all these other brands waving a flag, saying how they were the best and safest, confusing to even those who work in the industry let alone the motorcycle riders whose needs we are here to serve. So even though the numbers don’t lie and our technology is well ahead of the field it was not going to be easy, we were still late players to the game. It was going to take time before people stood up an noticed that a new company actually had a product that was hands down superior to anything else available.
The store that first stepped-up
Boyds Motorcycles were the first to make that stand, our first retailer in the motherland. John and Nikki from the parts and accessories department are our points of contact but we hear nothing but good things about Boyds Motorcycles as a whole. This store hails back to an era we now call vintage, a family business since 1959! Greg and Sue bought it off David and Margaret in 1994 and their passion for motorcycles has created a shop that’s the first name in motorcycles throughout the greater Hamilton area.
Your one stop motorcycle shop
With over 200 bikes on the floor there’s plenty to satisfy any motorcyclists desire. Suzuki, KTM, BMW and Royal Enfield, this crew have you covered for road, off-road, adventure and even farm bikes. They also operate a service department with four motorcycle mechanics on hand. And of course they also hold a good selection of Resurgence jeans, hoodies and jackets.
Bigger and even better
Opening very soon is a large new showroom right next to their current premises that will truly make Boyds Motorcycles Hamiltons biking supercenter. You will see the construction of their new building in the bottom two photos.
Next time you’re in the area call in and see the team at Boyds, try some of our gear on and maybe even line yourself up a new bike. Alternatively check them out at www.boydmotorcycles.co.nz.
Until next time,
Resurgence Gear – Australasia
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PS – we don’t just say our products are the best, they’re certified so and we guarantee it.